Charleston Digital Marketing for Deck Builders
As a deck construction company in Charleston, IL, you may be wondering how you can attract more customers through your website. Maybe you've tried posting photos of your previous projects on social media, or maybe you've even invested in paid advertising, but you still find it challenging to reach your target audience. The truth is, there's still one tool that you might not have tapped yet: search engine optimization (SEO).
SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs). By doing so, you'll be able to reach more people who are searching for the services you offer. For example, if someone in Charleston, IL, types in "deck construction services," you want to be sure that your website appears on the first page of Google results.
Why is SEO important for deck construction companies? Here are a few reasons:
1. Increased visibility: Eighty-seven percent of people use the internet to research products and services before making a purchase. If your website isn't easily found through search engines, potential clients will likely turn to your competition instead.
2. Credibility: When you rank highly on search engine results pages, it's a sign that you're a trusted authority in your industry. This boosts your credibility and makes customers more likely to choose your services.
3. Cost-effective: SEO is an affordable marketing strategy compared to traditional advertising. You do not need to pay for every click or impression on your website, making it a good investment for deck construction companies with limited budgets.
Now that you understand why SEO is essential for deck construction companies let's talk about local SEO in Charleston, IL. Local SEO is the practice of optimizing your website to attract local customers. For example, if someone types in "deck construction services near me" or "best deck contractor in Charleston, IL," you want to rank well for those keywords.
One of the most effective strategies for local SEO is to claim your Google My Business listing. This free tool allows you to manage your business information on Google, including your address, phone number, and hours of operation. When someone searches for "deck construction services," Google may display a map of local businesses that offer those services. By optimizing your Google My Business listing, you increase your chances of appearing in this "local pack" of results.
Let's talk about some of the services offered by deck construction companies that can be used as keywords to market their practice in Charleston, IL, and the surrounding areas. For example:
- Deck designs
- Custom deck construction
- Deck repair and maintenance
- Pergola construction
- Patio design and installation
- Screen room installation
Charleston, IL, is located in Coles County and close to nearby cities such as Mattoon, Effingham, and Tuscola. By incorporating location-specific keywords into your website content and Google My Business listing, you can increase your visibility in these areas and attract more customers.
SEO is an important aspect of modern marketing that deck construction companies should utilize to their advantage. By optimizing your website for search engines, claiming your Google My Business listing, and targeting location-specific keywords, you'll increase your visibility in Charleston, IL, and surrounding areas. This will ultimately lead to more customers and greater success for your business.
Our Digital Marketing Team
